ISO 19770-1

Software Asset Management – Are we doing it right?

Advisory and Consulting

Putting the AI in ITAM

In 2024, AI is transforming ITAM, with a focus on building trust. Some tools use AI to suggest changes to licenses, while others plan to make it easier to ask questions and analyse data. IT managers may assist with AI contracts, and AI’s key role is in improving cost control for the growing AI-driven cloud infrastructure.

Greg Misso

Head of SAM Operations

Greg has been in the Software Licensing and ITAM industry for over 20 years and has worked with a number of major Australian software resellers before moving into the SAM Solution publisher space. Whilst there, Greg worked as a senior consultant before moving into partner enablement where he assisted partners leverage technology to drive optimisation outcomes through better visibility of the IT landscape.